We're your embedded creative team.
We partner with growing companies to handle strategy, brand, video, web, and content so you can focus on building the business instead of managing vendors. One team. One relationship. No re-explaining.
Scala.ai
Scala.ai is an AI-powered operations platform helping contact centers see, understand, and act on what's actually happening. Goodthings delivered a ground-up rebrand, Webflow website, and 90-second anthem video on a compressed timeline, launching the MVP site to coincide with Scala's stealth debut and GeekWire coverage. We also led brand therapy sessions and strategic positioning to establish a foundation that scales with the company.
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Story
Story (formly Story Renovations) is rethinking home renovation through a design-build approach, serving Denver and Scottsdale. Goodthings started with a complete brand refresh as they outgrew their original identity, then built a modern website with custom animations and an integrated lead generation system. We also produced a brand anthem and social cutdowns, and continue as their creative partner, handling ongoing video, photography, and marketing content.
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The Mina Group
Mina Group is an award-winning hospitality company from Chef Michael Mina, operating celebrated restaurants nationwide. Goodthings produced a comprehensive video refresh, including a two-day LA shoot and rapid interview shoots in Las Vegas, delivering three distinct brand anthem versions to strengthen the pitch and support the next chapter. We also worked with their leadership to sharpen the brand identity and build a strategic foundation for future growth.
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Alveo Technologies
Alveo Technologies builds handheld molecular diagnostic devices that bring lab-quality pathogen detection to farms, clinics, and other points of need. Goodthings led a deep brand strategy engagement—clarifying their “Know Sooner, Act Faster” positioning and aligning investors, partners, and customers around a shared story. From there, we refreshed the visual identity, built a scalable design system, launched a new website and sales toolkit, and now serve as their embedded creative team—producing collateral, packaging, video, and social content while collaborating on app design.
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Marketing Materials & Investor Decks
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AIIR Products
AIIR Products builds AI-powered HVAC systems that use machine learning to optimize comfort and energy efficiency across multi-family, hospitality, and residential buildings. Goodthings refined their core positioning, then built a modern visual identity, flexible design system, responsive website, investor materials, and sales toolkit around it. We’ve been their embedded creative team for over five years—handling motion graphics, product UI, trade-show experiences, and ongoing marketing content to keep the AIIR brand cohesive across every touchpoint.
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Marketing Materials & Investor Decks
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TechSurge: Deep Tech VC Podcast
TechSurge sits at the intersection of emerging tech, venture capital, and business. We built a multi-channel content strategy that expanded their reach and grew a lasting content library around the Deep Tech VC Podcast.
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Marketing Materials & Investor Decks
Industry
Venture Capital & Professional Services
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From bringing early-stage ideas to life to scaling global initiatives, we're up to the task.
We are an intentionally small team of pragmatic, collaborative doers and makers - of strategists, designers, videographers, animators, and technologists.
What our clients say...
ITS AMAZING! You guys are the real deal! FYI, I wanted to use some curse words to describe my excitement but didn’t want to be unprofessional 😄
Ardie Sameti, CEO, Scala.ai
"Thank God I had the Goodthings team because I never could have done that without their help. Nothing was missed. Every detail was thought of. That's a result of just a good team, just a lot of work and a good team." - Kristi Matthews, AIIR Marketing Director
"Working with Goodthings was a seamless experience from start to finish. They fit right into our team and felt like a true collaborator throughout. The end product was even better than we imagined, and I love showing off the video they created." — Jessica Vince, VP of Marketing, The Mina Group
Featured Work
Featured Work
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